MNMLST
MNMLST was a line of innovative, minimally processed pantry staples made with the fewest and cleanest ingredients possible. The MNMLST mission was to replace the ultra-processed foods that dominate the American diet and healthcare system. All MNMLST products were Non-GMO and Gluten-free certified with 100% ingredient transparency.
Packaging Design
MNMLST underwent several iterations before landing on an ultra-clear BOPP material and largely white color palette. The concept behind clear labels was to reflect the brand ethos of complete ingredient transparency. Because MNMLST didn’t use additives or preservatives in their products, separation is fairly common. Instead of concealing these imperfections, we opted to lean into them, which resulted in confidence and loyalty among retailers and customers.
MNMLST Catalog
MNMLST utilized a printed catalog to connect with boutique retailers, wholesale partners, and curious individuals visiting our booth at the Natural Products Expo. At just under 10 pages, it served as a concise yet comprehensive introduction to the MNMLST philosophy and product range.
Marketing Assets
As the sole graphic designer for MNMLST, I was responsible for creating all marketing assets from start to finish. This role allowed me to maintain a cohesive and consistent visual identity across all brand communications and ensure that every element aligned seamlessly with the brand identity and messaging.
Project: Create hangtags for samples to distribute small grocers and boutique shops.
Execution: A double sided hang tag with a short brand introduction on the front and a direct link to our Faire landing page on the back. Utilized a simple elastic band so it would fit across all sizes of MNMLST jars.
Project: The most minimalist business card possible. Execution: Employed a blind letterpress technique for the logo (pressure without ink) and a simple email address in black on the reverse side.
Project: Postcard for demos, expos, and farmer's markets.
Project: Wholesale Sale Sheet
Project: Design a comprehensive single-page handout showcasing all 40 SKUs to distribute to potential retail partners. Execution: Opted for an 11x17 French fold brochure in order to maximize space for the necessary information while maintaining a single-page, double-sided format.
Project: Retractable Banner for expos, demos, and farmer's markets.
Project: Product Demo Signage
Social Media Assets
POS Marketing Materials
In order to capture shoppers’ attention, highlight key differentiators, and ultimately increase sales, MNMLST curated merchandising materials for wholesale retailers. With seven different designs and two display options, retailers had the flexibility to tailor their POS merchandising to suit their specific clientele.
Website Design
Pages of the mnmlst.com website, developed on Shopify, embraced a black-and-white color scheme, crisp photography, minimalist design, and structured grids.
